Viewer Choice First: Why On-Demand IPTV Wins Hearts and Screens
Trust between broadcaster and audience once hinged on fixed schedules: the network chose, you watched. On-demand Internet Protocol television upends that arrangement by giving every viewer a private catalog refreshed around the clock. This empowerment sits at the center of IPTV’s popularity, supported by social, technical, and market forces that reinforce each other. By tracing [...]